The React PWA Reference Storefront is pre-configured for integration with the Google Analytics enhanced e-commerce plugin.
Configuration properties for Google Analytics are:
gaTrackingId: The Google Analytics tracking ID to integrate with Google Analytics Suite to track enhanced e-commerce activity on the site
App.tsx file, integration handlers for Google Analytics are pre-configured to log routes as page views in a sites real-time traffic data. Configure Google Analytics for additional measurements for conversion rates based on the page views in the web traffic.
Analytics.js file contains the functions used for logging page views with a React library for invoking Google Analytics functions (ReactGA), and enhanced e-commerce capabilities.
Along with the configurations for submitting transaction information to Cortex, the storefront’s check-out flow submits purchase details through Google Analytics’ enhanced e-commerce capabilities where the transactions are logged. When a customer completes a transaction, the storefront provides the transaction details for Google Analytics to analyze the logged transaction and purchase amounts and cart information in the Conversions > Ecommerce section. For example, when a customer views a product, adds a product to the cart, or removes a product from the cart:
- The product and cart pages submit this information to Cortex
- The product and cart pages submit this information for further analysis by Google Analytics’ in a separate request