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Version: 8.3.x

Promotions and Coupons

Promotions are incentives offered to shoppers to promote the purchase of products in a store. A store’s marketer creates promotions and defines a set of conditions that must be met before the promotion is applied to a customer. Promotions can trigger discounts other incentives such as free items.

In Self-Managed Commerce, a promotion has a coupon code, which consists of letters or numbers. When a customer enters a coupon code on their order, the promotion discount or other incentive is applied to that order.

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